Sponsored Search on the iPad

Google Adwords, the pay per click advertising providers, have revealed that they have added the iPad to the list of mobile devices that can be targeted. This will be in addition to the iPhone, and all other mobile devices with full internet browsing capabilities, including Google’s own Android phone.

According to the Inside Adwords industry blog, they have completed their rigorous ipad testing and they feel confident in the iPad’s suitability as a platform for their unique brand of advertising.

What this means is that the demographic of users who own an iPad can now be reached directly. PPC advertising has always been able to reach the people who are most interested in the products being advertised- when they are actively searching for the very same thing. Now people will be able to see advertising geared especially to them in a host of different situations- using the iPad on a Sunday morning in bed will be like having the advertisements in the Sunday Times tailored exactly to you.

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